Speedy pages are always important. No matter how fast the average
connection is for your readers, there is always more data, more
content, more images, more everything for them to download. The thing
about speed is that people only notice it when it's absent. So creating
fast web pages often feels unappreciated, but if you follow the tips in
this article, your pages won't be slow, and so your readers will stay
2. Keep your pages short, but not too short
Writing for the web is different from writing for print. People skim
online, especially when they first get to a page. You want the contents
of your page to give them what they want quickly, but provide enough
detail for those who want expansion on the basics. This article gives
you tips for writing web content.
3. Good navigation on your websites is critical
Navigation on your websites is what gets readers around on the page and
the site. Long web pages can benefit from tables of contents using anchor links to help readers get around. But you should also have good site-wide navigation.
4. Keep images small and use sprites whenever possible
Small images are about the download speed more than the physical size.
Beginning web designers often create web pages that would be wonderful
if their images weren't so large. It's not okay to take a photograph
and upload it to your website without resizing it and optimizing it to
be as small as possible (but no smaller).
5. Use appropriate colors.
Remember that web pages are, by their very nature, international. Even
if you intend your page for a specific country or locality it will be
seen by other people. And so you should be aware of what the color
choices you use on your web page are saying to people around the world.
When you create your web color scheme keep in mind color symbolism.
6. Write as globally as you can.
As mentioned above, websites are global. So great websites acknowledge
that. You should make sure that things like currencies, measurements,
dates, and times are clear so that all your readers will know exactly
what you mean.
7. Check your spelling and grammar.
Many people are not tolerant of spelling errors. You can write a
completely error free topic for years, and then have one simple “teh”
instead of “the” and you will get irate emails from some customers, and
many will give up in disgust without contacting you at all. It may seem
unfair, but people judge websites by the quality of the writing, and
spelling and grammar errors are an obvious indicator of quality for
8. Keep links current.
Broken links are another sign for many readers (and search engines,
too) that a site is not maintained. And why would anyone want to stick
around on a site that even the owner doesn't care for? Unfortunately, link rot
is something that happens without even noticing. So it's important to
use an HTML validator and link checker to help you check older pages
for broken links.
9. Annotate your links.
Annotating your links means that you should write links that explain
where the reader is going to go, and what they are going to find there.
By creating links that are clear and explanatory, you help your readers
and make them want to click.