How to Optimize blogger for Baidu ! 9 ways
1 Find the right Chinese keywords :-
Of course, as with other search engines, keywords are important for good rankings. You need to find the right Chinese keywords to optimize for. This might be a challenge because Chinese has many dialects and the same words have different meanings in different dialects. However, Pinyin Chinese is preferred by Baidu and this is why Pinyin Chinese is your best choice. You should stick to it not only for your keywords but for your content as a whole.2 You need LOTS of content in Chinese:-
Even if Chinese is not the official language of your site, you need to have many pages in Chinese. With Baidu, content is king – the same as with other search engines. When generating tons of content in Chinese, follow the official guidelines for what content is acceptable in China because there are strict rules there and if you don't obey, this could cost you not only your good rankings with Baidu.3 Meta tags weight a lot:-
Similarly to the early days of the other search engines, with Baidu meta tags are very important, so don't forget to make your meta tags top-notch. However, don't abuse meta tags and don't stuff them with keywords.4 Get a Pinyin Chinese domain name and host your site on a Chinese host:-
Domain names are important with Baidu as well. In addition to having keywords in your domain name, you need to have a domain name in Pinyin Chinese. You can use a .com, .net, or .cn extension with it. For even better results, host your site on a Chinese host because this gives you an additional bonus with Baidu.5 Use simple navigation structures:-
Simple navigation structures are a must with every search engine but for Baidu they matter even more. Baidu won't follow links that are deeply buried in all kinds of messy code or that go many levels deep in the site hierarchy.6 Watch for duplicate content:-
Baidu is very strict about duplicate content. With the other search engines you might also have problems, if you have duplicate content but Baidu is even less tolerant. Use a robots.txt to tell what not to index and you are safe.7 No links to bad neighbors and no link farms:-
Linking to bad neighbors and getting links from link farms isn't a good idea with any search engine but penalties with Baidu are even more severe, so you need to consider this. Also, don't put too many outbound links on your site because this also affects your Baidu rankings in a negative way.8 Plan in advance:-
In Google you can get top rankings for a week (though this certainly isn't the norm and we don't mean you should use blackhat strategies to achieve it) but with Baidu success doesn't come that fast. In Baidu it can take 6 months or more to achieve the good rankings you will achieve in Google overnight and you need to take this into account. For instance, if you are promoting a summer-related site, you should start optimization not later than November, so that when the season comes, your site will have achieved the rankings you want.9 Baidu doesn't deal with Flash and JavaScript:-
Flash and JavaScript aren't Google's favorites but Baidu absolutely hates them. This is why you should use Flash and JavaScript only if you provide altenative HTML versions of the content you have incorporated in the Flash/JavaScript. Baidu doesn't like iFrames either, so avoid their use as well.
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